Santee Alley is
a shopping alley within the Fashion District located between Santee Street,
Maple Avenue, Olympic Boulevard, and 12th Street in downtown Los
Angeles. In the 1970s, wholesalers from the Fashion District started selling overrun
items and were later joined by department stores that brought merchandise to be
resold. Overtime, Santee Alley has become a popular destination for shoppers
and attracts visitors from everywhere.
Most of the
vendors in Santee Alley are immigrants from different parts of the world such
as Latin America, Korea, and the Middle East. Many of them speak Spanish or
hire Spanish and English speaking employees to communicate with consumers, who
are mainly Latino. Research has shown that flea markets are popular areas for
immigrants, who may lack the resources to be employed in the formal sector, to explore
informal economic activities and begin their own business. For Latinos,
business ownership is also a way to overcome job market discrimination and a
strategy for intergenerational mobility. A lack of resources pushes many
immigrant minorities to operate their own businesses at home or in flea markets
to develop entrepreneurial skills, capital, and experience. This is evident in
Santee Alley where many of the shops are “mom and pop” stores that have less
than five employees, which may include unpaid family workers.
The Great
American Boycott in 2006 shows the importance of immigrant populations in Santee
Alley. This one-day boycott was a protest against the anti-immigration movement
and a demand of legalization programs for non-citizens. Santee Alley shops
closed down due to a high rate of employees taking part in the demonstration
and as an expression of solidarity to emphasize the importance of unauthorized
immigrant labor in the country. The shut down of a popular shopping area shows
the influence and power that immigrant populations have in the city’s political
economy.
Despite having a
strong presence in Santee Alley, there is a high turnover rate for immigrant
vendors due to competition, high rent, and economic difficulties. The shops in
Santee Alley are private property owned by landholders who rent out units to
vendors. In 2002, the rent in Santee Alley was about $10 per square foot, which
is higher than the $6-$7 rent in downtown Beverly Hills property. In my
interviews with several employees, many of them stated that the owner of the
business was in the process of closing down the store due to low sales and high
rent. A Korean employee stated that her boss pays $3000 each month for a little
hat stand at the corner of a store. Apart from high rent, immigrants also face
the fear of being deported if they are caught selling counterfeit items and are
unauthorized to be in the country.
Overall, Santee
Alley represents a dynamic community of small business vendors coming together to
make a living. Many of them are pushed into this informal economy due to
discrimination, low employment opportunities, and lack of skills. Santee Alley is
both a place for immigrants to maintain their livelihood and a place for them
to express their political, economic, and social beliefs.
For more information:
"Fashion
District." LA Fashion District. N.p., 2010, http://www.fashiondistrict.org, Accessed December 9, 2013.
Johnson, Hillary. "Shopping Central: the Bargains are Plentiful (and so arethe Shoppers) in Downtown L.A.'s Santee Alley: Home Edition." Los Angeles Times: F.6. 2002. Print.
Nock, Magdalena
Barros. "Swap Meets and Socioeconomic Alternatives for Mexican Immigrants: The
Case of the San Joaquin Valley." Human Organization 68.3
(2009): 307.
Olivarez-Giles, Nathan, and Mark Medina. "Police Raids Seize Counterfeit Goods; the
Annual Christmas Crackdown Leads to 28 Arrests in Downtown L.A.'s Santee Alley." Los Angeles Times: C.3. 2008. Print.
Tienda, Marta,
and Rebeca Raijman. "Immigrants' Pathways to Business Ownership: A Comparative
Ethnic Perspective." International Migration Review 34.3
(2000): 682-706.
"Welcome to
The Santee Alley." Welcome to The Santee Alley. N.p., n.d. http://www.thesanteealley.com,
Accessed December 1, 2013.
Young, Kristin.
"Up their Alley: Buyers and Fashion Fiends Alike Head to Downtown L.A..'s
Santee Alley for Cheap Chic." WWD (2002): 52S.
Santee Alley for Cheap Chic." WWD (2002): 52S.